An audit is only as useful as the questions behind it. Before we measure anything, we sit down with the people who own the work and agree on what a good result would look like.
What we want to know first
- Who is the site for, and what should they be able to do?
- Which pages carry the most weight today?
- What has been tried before, and what happened?
- Who will act on the findings once we are done?
- How will we know, three months from now, that it worked?
The answers set the target for every score in the report. Without them, a number is just a number.